Know where you've been. See where you're headed.

Senior-level paid ads for small businesses, on every platform your customers use. Every campaign mapped, every result tracked, and one clear line to your next step. One guide who answers your email, with no long contracts.

  • Month-to-month terms
  • You own your ad accounts
  • Reports in plain English
Example account: the route so farAll campaigns
Cost per lead$41down 28%
Leads96up 34%
Ad spend$3,940on budget
You are hereGoalWeek 1NowWeek 8

Solid line is where you have been. Dotted line is where you are headed. Example account with illustrative numbers.

Off the map

Two ways small businesses get lost with ads

Going it alone

  • Paying for clicks that never turn into calls
  • Conversion tracking that was never set up right
  • Hours spent in a dashboard that was not built for owners

Hiring a big agency

  • Retainers sized for much larger budgets
  • Your account handled by whoever is newest
  • Contracts that outlast the results
The route

A clear map from first call to steady results

  1. Free review

    Send your account access or your goals. You get a written summary of what is working, what is wasting money, and what to fix first.

  2. Build and launch

    Tracking, campaigns, and landing page fixes get set up properly. You approve everything before it goes live.

  3. Weekly optimization

    Targeting, bids, budgets, and ad tests get attention every week. A clear report and a call each month, so you always know where you stand.

Along the trail

Every ad platform. Everything that helps it work.

Search and shopping

Google and Microsoft (Bing) search, Shopping, Merchant Center product feeds, Performance Max, and Local Services Ads.

Social ads

Facebook, Instagram, LinkedIn, TikTok, Pinterest, Reddit, and more, for prospecting, retargeting, and lead forms.

Video, display, and streaming

YouTube, connected TV, display, programmatic, and Amazon ads that stay on budget.

Landing pages

WordPress and Elementor pages built to convert, with tracking in place.

Tracking and analytics

Conversion tracking, GA4, and Tag Manager set up right, so every lead and sale gets counted.

Ad creative

Ad copy, images, and short video built for your campaigns and tested against each other.

Trail notes

Proof from real accounts

Accounts I've managed, with names kept private and numbers straight from the ad accounts.

See the full case studies →

Trail rates

Flat fees you can plan around

You pay the ad platforms directly for ad spend. Fees below are for management only.

Every package includes

  • Conversion tracking setup and checks
  • Weekly optimization
  • Ongoing ad and creative testing
  • Search term, audience, and placement audits
  • Creative strategy
  • Landing page and conversion rate recommendations
  • Monthly plain-English report
  • A monthly call, if you want one
  • Email replies within one business day
  • You own your accounts, month-to-month
PackageAd spendMonthly feeAdds
TrailheadUp to $2,500$500One platform
Ridgeline$2,500 to $7,500$850Two platforms, budget shifted between them toward whichever is working, retargeting shared across both, and a quarterly strategy plan
Summit$7,500 to $20,000$1,500Three platforms, everything in Ridgeline, a live reporting dashboard, lead-quality tracking from your CRM, and one landing page built or rebuilt per quarter
Trail MapAlready running$395 onceWritten findings, fix list, and a 30-minute walkthrough. Credited to your first month if you sign on

No setup fee when I take over an account you already run. New accounts built from scratch, including conversion tracking, are a one-time $500. Month-to-month with 30 days notice. Spending more than $20,000 a month? Ask for a custom quote.

Justin standing on creek rocks with his dog on a spring hike
Your guide

Hi, I'm Justin. I'll walk it with you.

I've managed paid media for a wide range of businesses across search, social, video, and display, and I build the landing pages and tracking that make ads pay off.

I started this studio for owners who want real expertise without an agency-sized retainer. You work with me directly, and you always own your accounts.

The trailhead

Start at the trailhead. Tell me what you're spending.

I'll tell you what's working and what isn't. Replies within one business day.